Design - Is it Just Window Dressing?
Working in the technology industry, designers sometimes feel as though they're taking a back seat to programmers and everything technical, so I was glad to see an article New Shelf Life about how design impacted the bottomline in a positive, measurable way. Yes, ROI.
It seems small companies often design their websites, brochures, packaging etc., themselves. And, in most cases much to their detriment. The article profiles Madhouse Munchies, a potato chip company out of Vermont. The company was doing well and after two years had captured $500,000 in annual sales, but realized that the packaging that the owner had designed with the help of a friend, wasn't attracting enough business.
Six months after hiring a NYC design firm, his new packaging hit the market and with no new advertising, Madhouse Munchies was selling about 50 more bags of chips a month in every store. That was in 2000, today their revenue is almost 10 million.
Next time I hear techies snicker and describe design as window dressing - I'll have just two words for them -- Madhouse Munchies!
It seems small companies often design their websites, brochures, packaging etc., themselves. And, in most cases much to their detriment. The article profiles Madhouse Munchies, a potato chip company out of Vermont. The company was doing well and after two years had captured $500,000 in annual sales, but realized that the packaging that the owner had designed with the help of a friend, wasn't attracting enough business.
Six months after hiring a NYC design firm, his new packaging hit the market and with no new advertising, Madhouse Munchies was selling about 50 more bags of chips a month in every store. That was in 2000, today their revenue is almost 10 million.
Next time I hear techies snicker and describe design as window dressing - I'll have just two words for them -- Madhouse Munchies!
posted by super webgirl at
1:44 PM
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